In a previous post , we introduced the topic of social media for businesses on the Northshore. Let’s take a look at Step 1 in more detail, focusing on how to localize your social media strategy for maximum success. Northshore culture is a blend of the best New Orleans and other regions of Southeast Louisiana have to offer. This creates a uniquely rich palette for painting a social media presence. The actionable steps in this article will make sure you’re on the right track!
Creating a social media strategy that resonates with the Northshore community is like seasoning your gumbo just right – it’s all about capturing the local flavor! Let’s break it down into actionable steps to ensure your business shines in the heart of Mandeville, Madisonville, and Covington.
1.1 Research Northshore Keywords and Phrases
Start by identifying keywords and phrases specific to the Northshore area. Think about what locals might search for when looking for businesses like yours. Keywords like “best coffee shop in Covington,” “Madisonville boutique,” or “Mandeville family-friendly activities” can give you insights into what resonates with the community.
1.2 Highlight Local Ties in Your Profile
Your social media profiles are digital storefronts, so spruce them up with Northshore charm. Incorporate keywords like “Proudly serving Mandeville” or “Covington’s favorite bakery” in your bio to establish an immediate connection with local customers.
1.3 Craft Content That Speaks Northshore
When creating posts, infuse them with the essence of the Northshore. Whether it’s featuring a cozy corner of your Mandeville store or showcasing the picturesque streets of Madisonville, your content should feel like a stroll through the heart of the community.
1.4 Embrace Local Events and Traditions
Keep your finger on the pulse of Northshore events and traditions. Tailor your content to align with happenings like Covington’s Art Walk or Mandeville’s Farmers Market. Using keywords like “Covington Art Walk specials” can draw attention from those seeking local activities.
1.5 Share Northshore Stories
Behind every business in Mandeville, Madisonville, or Covington, there’s a story waiting to be told. Use keywords that reflect this, such as “Mandeville business journey” or “Covington community impact,” to engage your audience on a personal level.
1.6 Collaborate with Local Influencers
Partnering with local influencers can amplify your Northshore presence. Seek out influencers who resonate with your target audience and include keywords like “Madisonville influencer collaboration” in your outreach messages.
1.7 Use Geotags for Local Flavor
When posting photos or stories, don’t forget to use geotags that highlight your Northshore location. This can increase your visibility in location-based searches and attract visitors to your store.
1.8 Engage with Local Hashtags
Explore and engage with popular local hashtags like #MandevilleLife or #CovingtonEats. Incorporate these hashtags into your posts to expand your reach within the Northshore community.
1.9 Attend and Cover Local Events
Participate in Northshore events and share your experiences on social media. Using keywords like “Madisonville event coverage” will position you as an active and engaged member of the community.
1.10 Monitor and Adapt
Keep a close eye on the Northshore social media landscape. Monitor trends, conversations, and local news to ensure your content remains relevant and aligned with the community’s interests.